How To Increase Website Traffic For Beginners
Welcome to my four part series on how to increase website traffic to your small business website. My goal is to give you a solid foundation and understanding of how search engines work and how you can apply some "best practices" and free tools to help you drive more visitors to your website. These tutorials apply to WordPress websites. If you do not already have a website for your business, be sure to check out my step by step business website tutorials on how you can create one with no experience.
I pride myself in not using technical terms, and promise that a complete beginner will be able to easily follow along.
Disclaimer: I want to point out that I am not a representative of Google and the opinions expressed are my own based on my many years of using these free tools provided by Google. I receive no compensation for these recommendations, just simply trying to bring value to my loyal followers.
How To Measure Website Traffic
In Order To Increase Website Traffic You First Need To Measure Your Traffic
In order to drive more traffic to your website, you must first have an accurate way of measuring the traffic. Without any stats and data, how will you know if your marketing efforts are working or not? Google Analytics is a free tool that is easy to install on your WordPress Website and will give you a full set of metrics to help you understand what's working and what's not working with your traffic driving efforts.
The above tutorial will show you how to signup for Google Analytics and how to install it on your website with no coding knowledge required.
What Can You Measure With Google Analytics?
- Where your traffic is coming from (Geographical, Country, State, City)
- How long visitors are staying on each page
- Where your visitors are coming from (Social Media Sites, Search Engine, Other Linked Websites)
- View live traffic
- What device your visitors are using (Laptop, Tablet, Phone)
- Determine what pages are getting most/least traffic
This is only a small sample of the data you can collect with Google Analytics, and with this data you will be able to determine where you can make improvements, stop a poor performing ad campaign, or repeat a working strategy.
Google Analytics Resources
- Official Analytics Help Page Get answers right from the source.
- Official Analytics Help Forum Learn from others problems and solutions.
- Analytics Academy Free online courses from Google to improve your skills.
- Official Google Analytics Blog Stay up to date with updates and new features
- Chris Mercer's Blog If you are ready to geek out on Analytics, follow Chris.
Keyword Research Tutorial - Drive Targeted Traffic
Keyword Research Tutorial
In our second tutorial we will discuss the importance of keywords in order to drive targeted traffic. You will learn how to find keywords related to your business and how to signup and use the free Google Keyword Planner Tool to find the search volume of those keywords. We will also discuss other tools and methods that I use to help me find those golden nugget keywords to target in order to increase website traffic.
What Is A Keyword?
A keyword can be a word or a phrase that people type into the search bar when conducting a search on Google, Bing, or Yahoo. Certain keywords may be typed in more often than others.
For example, take the following two closely related terms:
Best Lawyer vs. Best Attorney
Which one do you think has more search volume per month in the USA and by how much? Would you believe the term Best Lawyer is searched for 8 times more than the term Best Attorney?
Monthly Searches On Google In The USA
Best Lawyer 2400
Best Attorney 320
With this knowledge, we would know that we would get more traffic if we ranked for the term Best Lawyer as opposed to trying to rank for the term Best Attorney and would go about creating our webpage using the term Best Lawyer instead of Best Attorney, or at least more often.
Competition For Keywords
As you can imagine, there will be other savvy website owners with the knowledge that the above search term "Best Lawyer" is a much more popular searched term and will put their efforts towards optimizing their website for that term as well. This in turn makes it more competitive to rank for the most commonly searched terms and gain one of the coveted first page rankings that statistics tell us 85% of people do not proceed to the second page of search results. Sometimes targeting the less competitive keywords can land you a first page result and some valuable leads.
Free Tool To Tell You Search Volume Of Keywords From Google
Luckily, you can access the top keywords related to your niche or business using the Keyword Planner Tool from Google. You will need a gmail account in order to signup for Google Adwords where you will find the Keyword Planner Tool. The video above will walk you through the signup process and how to use the Keyword Planner Tool. If you already have a Google account and want to signup for an Adwords account simply click here.
Other Keyword Research Tools I Use
When I do keyword research, I try not to rely solely on one tool. Another tool I like to use is called Ubersuggest. Ubersuggest can give you terms that the Keyword Planner Tool does not list. Finally, I often implement the good old fashioned close my eyes, and place myself in the customers shoes with my marketing hat on. I will begin writing all the terms down that I would type in the search bar if I was looking for that particular product or service. Let's face it, many savvy website owners are using the same keyword tools, and in order to stand out you need to think outside the box. Sometimes some of my best golden nugget keywords are discovered this way.
I realize being a business owner trying to wear many hats can be a stressful situation and sometimes you would rather just assign the job to somebody more experienced instead of learning a new skill yourself. I offer a Keyword Research Service where I will determine the top ten keywords you should target in your content in order to gain targeted traffic to your business website. For more details click the link.
If you are serious about driving targeted traffic that will convert into more leads or sales for your small business website, it all starts with choosing the right keywords that your customers are typing into the search engines when they are at the end of the sales funnel and ready to make a purchase.
Keyword Research Resources
How To Setup Pay Per Click Ads
How To Get Immediate Targeted Traffic With Pay Per Click Ads
In this third module on how to increase website traffic we will look into pay per click advertising. Your digital marketing efforts should not be solely focused on trying to increase your websites organic ranking which we know can take a long time to master. For immediate results you can use pay per click advertising to drive targeted customers to your website. In this tutorial you will learn how to setup Google Adwords, and create your first ad campaign.
Free $75 Advertising Credit From Google
I am always trying to bring my viewers value and for you first time users of Adwords, I have a link to a valuable offer that will credit your account with $75 in ad spend when you spend $25. You have 14 days to redeem the credit after you start your first ad. Here is a link to the promotional offer. Free $75 From Google.
First Page Search Results Landscape Changed In 2016
With data telling us that 85% of searches do not click to the second page of results, we can conclude the value of a first page result for a key term related to your website is prized. In 2016 Google removed the sidebar ads in their search results and placed more ads above and below the results. This consumed much more of the page real estate than before and has stiffened competition for those coveted first page results. Google knows they are the dominant player in search and have replaced the yellow page ads of years past when people turned to a phone book to look for a local business or service. The landscape is becoming more of a "pay to play" landscape in 2016. I read a recent article written by Ryan Stewart that explained this very phenomena in detail, and many of the industry experts agreed in the comments section. You can read the article in full here Why SEO Is Dying
Signing Up For Google Adwords And Creating You First Ad
The video above will walk you through the signup and setup process step by step. This is a basic setup where you can target your keywords you found in module 2. Some companies charge hundreds to thousands of dollars a month to mange pay per click accounts. (the cost of the ads are on top of that) If you find your ad campaigns are losing money, you might want to consider hiring a professional pay per click service.
Click Through Rate
When creating your first ad, you want to make sure you have a catchy headline and a call to action to encourage the viewer to click the ad. You will be graded on your advertising performance by Google and assigned what they call a quality score. Let's face it, Google is a business and the first objective of any business is to make money. If you create boring ads that nobody wants to click on, Google will stop showing your ad no matter how high you bid. If you are sending the people that click on your ads to a confusing webpage where they do not quickly find the information they are looking for and they quickly hit the back button, Google can determine that you are not satisfying the searcher. If Google serves up relevant ads that satisfy peoples queries, they know people will keep using Google. If Google served up ads based on highest bidder and the landing page experience was not relevant to the search query, people will stop using Google.
Don't Be Boring And Keep Focused
Be sure to add a call to action like, "Get a quote now". This triggers the human mind to take action and let's face it, the word "now" uses the tool of time. Most people want immediate answers, or at least prompt replies. Be sure you have quote form on the page you are directing them to. When I say keep focused, try to keep your keywords to a minimum for each ad. I would try for 5 to 10 closely related keywords per ad. Try to include the keyword in your ad and make sure you have the keyword on your page you are directing the traffic to. One common mistake first timers do is direct their ad traffic to their home page when promoting a service they offer. If you offer many services, try to create a page for each service and this way the user searching for that service will land on a page dedicated solely to that service, thus creating a better user experience. If you would like to learn how to create a mobile friendly service based business website with dedicated pages for each service, you can follow my free tutorial here. Create A Small Business Website
Keyword Match Types
When you enter keywords into Adwords, you can select how narrow or broad you would like to target that term or phrase. This can be accomplished with adding various brackets or the + sign. There are four different match types you can target.
Broad Match The first match type is broad. Just simply type in the keyword as is. This will cast the widest net and bring in the most traffic, however you may find yourself paying for traffic that you do not desire. Example, if you owned a mens shoe store and targeted the term shoes, your ad could display for search terms such as women's shoes, ballerina slippers and high heel shoes .
"Phrase Match" The second match type is phrase. Notice the word surrounded by quotation marks. This is how we identify phrase match targeted terms. A phrase match means the search term must include the keyword in the search query. Using the example above, both high heel shoes and women's shoes would trigger your ad to appear however ballerina slippers would not because it does not contain the word "shoes".
[Exact Match] The third match type is exact match where we simply place square brackets around the word or phrase. In this case your ad would only appear to people typing in the word shoes. This is the narrowest option and will bring in the fewest leads, however they should be highly targeted.
+Broad +Match +Modifier The fourth match type is the broad match modifier that uses the + symbol before the word or close variant that you deem important or must be included in the search term. An example would be +women's +clothing. Your ad could be triggered for search terms such as women's used clothing, women's clothing stores, clothing on sale at women's stores. As long as both women's and clothing (or closely related word) are anywhere in the search term.
Pay Per Click Resources
- Adwords Policy Be sure to familiarize yourself with the rules. First timers often get ads disapproved, find out why here.
- Adwords Community Get your answers here from experts at the official Adwords forum.
- Wordstream Pay per click experts with lots of helpful tools and advice.
- Practice Exam Take a practice exam for the official Google Adwords Certification. Warning, nerds only. This will give you a taste of the complexity of Google Adwords.
- Google Adwords Express A slimmed down version of the full Google Adwords. This option is aimed at first timers or local business owners. This option does not include the keyword planner tool, will not let you choose your keywords or set your keyword bid. It's worth a try if you are finding the full version of Adwords overwhelming.
If you are short on time and want to know how to increase website traffic guaranteed, you can't go wrong with pay per click advertising. You might want to also check out pay per click advertising on Bing and Facebook, however my personal experience is Google delivers the best return on investment for a local small business.
How To Get Your Business On The Google Map
How To Get Your Business Listed On The Google Map
In this fourth module you will learn how to get your small business listed on the Google Map with Google My Business. In the video tutorial above you will be walked through the signup process and shown how to setup your small business google plus page. Once you are approved, your business will appear on the search result map when people in your area are searching for your products or services.
The process begins by going to google.com/business and setting up your account. Google will need to verify that you are indeed the owner of the business and do this by mailing you a postcard with a verification code to enter later. The official Google My Business signup video can be found here.
Google searches the internet for any links pointing to your business. It is important that these links have the correct information about your business. Make sure you do not have any links with a previous business address. You will also want to make sure your business name is consistent. Tom Tattle and Tom Tattle Inc. would be considered two different businesses in Google's eyes. If you have several incorrect links with varied results of your business name and old business addresses you might want to clean those up to help improve your search engine rankings. Simply google "citation cleanup" on how this is done.
Be sure to use clear photos when you add them to your business profile page. A picture can be worth a thousand words.
Google My Business Resources
I hope you enjoyed my four part series on how to increase website traffic for your small business. If you have any questions, be sure to comment below. If you found this information helpful, I sincerely appreciate any likes or shares on the bar to your left.